Project Vision

The goal for Serapy was to create a calm, trustworthy digital space where visitors can learn about the organisation’s therapy services and confidently book sessions. The website needed to feel safe, welcoming, and supportive—while clearly communicating offerings and simplifying the booking journey.
We focused on a soothing, human-centered design that reduces anxiety, builds trust, and encourages users to take the first step toward support.

Our Approach

Research & Strategy

We reviewed leading mental health and therapy platforms to understand how trust, clarity, and accessibility are communicated online. This informed a content structure that prioritizes transparency about services, therapist information, and booking steps—helping users feel informed and comfortable before reaching out.

UI/UX Design

Using Figma, we designed a gentle, minimal interface with calming colors, ample whitespace, and empathetic microcopy. The layout guides users through learning about Serapy’s mission, services, and care approach, while keeping booking actions visible without feeling pushy.

Development & Optimization

The website was developed to be fast, accessible, and fully responsive. We paid special attention to readability, form simplicity, and mobile usability to ensure users can explore services and book sessions with ease from any device.

Key Features

Calm, Trust-Building Visual Design
A soft color palette and clean layouts create a safe, welcoming first impression.

Clear Service & Therapist Information
Well-structured content helps users understand available therapy options and what to expect.

Frictionless Booking Experience
A simple, intuitive booking flow encourages users to take action without overwhelm.

Mobile-First Accessibility
Optimized for smartphones and tablets to support users on the go.

Reassurance & Credibility Signals
Clear messaging around confidentiality, care approach, and user support builds confidence.

Outcome

The Serapy website delivers a supportive digital experience that balances empathy with clarity. By combining calm visual design with a straightforward booking journey, the platform lowers barriers to entry for new users and helps convert interest into meaningful engagement—supporting Serapy’s mission to make therapy more accessible.