Project Vision

The objective for Vike Insurance was to create a professional, trustworthy digital presence that reflects the credibility of a leading insurance brokerage firm in Kenya. The website needed to inspire confidence, clearly communicate services, and make it easy for potential clients to request quotes or get in touch.
We focused on a clean, corporate aesthetic that balances authority with approachability—positioning the brand as both reliable and easy to work with.

Our Approach

Research & Strategy

We analyzed websites of top regional and global insurance brokers to identify best practices in credibility signals, service presentation, and lead-generation flows. This informed a content structure that prioritizes clarity, trust, and action—helping visitors quickly understand offerings and next steps.

UI/UX Design

Using Figma, we designed a structured, easy-to-navigate interface with clear sections for services, company credentials, and contact points. A professional color palette, strong typography, and well-spaced layouts reinforce trust while guiding users toward high-intent actions such as quote requests and consultations.

Development & Optimization

The website was developed for performance, accessibility, and responsiveness across devices. We optimized page speed, ensured cross-browser compatibility, and refined interaction patterns to support smooth navigation. Clear calls-to-action were strategically placed to convert visitors into qualified leads.

Key Features

Trust-Centered Visual Design
A clean, corporate aesthetic communicates credibility and professionalism from the first interaction.

Service-Led Information Architecture
Insurance offerings are clearly grouped and explained, helping users quickly find relevant solutions.

Conversion-Optimized Contact Points
Strategically placed “Get a Quote” and “Talk to an Expert” CTAs encourage enquiries at key decision moments.

Mobile-First Responsiveness
The experience is optimized for clients browsing on phones, tablets, and desktops.

Credibility & Social Proof
Client testimonials, certifications, and partner logos reinforce trust and authority.

Outcome

The new Vike Insurance website positions the brand as a credible, modern brokerage firm with a strong digital presence. By combining a professional visual identity with a conversion-focused user experience, the site supports business growth through increased enquiries, improved customer trust, and clearer communication of services.